eTown Blog

The PARC Group Unveils eTown Vision

Mar 01, 2019 / by Roger O'Steen

Last Updated: August 23, 2021

From the multi-award-winning master developer of Nocatee comes another innovative master-planned community, this time in Jacksonville’s Southside.

The highly anticipated smart-living community features new single-family homes, apartments, retail and world-class amenities. The Welcome Center and several neighborhoods are now open.

Centrally located off State Road 9B and Interstate 295, and just 3 miles from St. Johns Town Center, eTown is built upon four core principles: community, technology, convenience, and sustainability.

In addition to providing some of the only new-construction homes in the area, eTown will also feature smart-home technology, zero energy ready homes, eco-friendly features, community-oriented amenities, a pedestrian and electric car-friendly trail, and convenient access to neighborhood services.

In addition, breath-taking natural features will span the entire community, with 50 percent of eTown’s acreage remaining undeveloped to preserve much of the area’s signature longleaf pine habitat. The vision for the community is to strike a balance between convenient development and natural outdoor spaces.

“eTown is a one-of-a-kind community and a complete rethink of Jacksonville living,” said Roger O’Steen, Chairman and Founder of The PARC Group, the master developers of eTown and award-winning Nocatee. “From state-of-the-art homes, multi-purpose trails, resort-style amenities, and cafes and shops just a golf cart ride away, eTown offers a fresh approach to the modern lifestyle.”

The Exchange

At the heart of eTown is its Village Center called The Exchange. This quaint, walkable town center will be home to retail shops, restaurants and neighborhood services, as well as “the “Hub”, the eTown Welcome Center.  The Hub features a gourmet café, traditional and co-working spaces, and evening gathering spaces with outdoor seating.


  The Hub is now open, with The Village Center retail opening being announced at a later date.

“In addition to having all the essentials for daily life located conveniently within eTown, residents will benefit from the community’s central location. The St. Johns Town Center, University of North Florida and the region’s fastest growing employment centers are right around the corner,” said Mike White, The PARC Group’s Director of Planning and Development. “eTown is also close to some of the region’s best beaches, hospitals, schools and entertainment.”

Recharge - Amenity Center

eTown’s 5-acre amenity area, Recharge, blends recreation with nature in perfect harmony. The community’s amenities, available exclusively to qualified eTown residents, will include a resort-style pool, including zero entry and an adjoining three-lane lap pool, a high-tech fitness center with an outdoor yoga lawn, a rooftop patio, kids playground, event lawn, and a lake-side dog park.

Recharge is now open!



eTown will feature several unique neighborhoods all centered on modern living, sustainability and smart technology. Plus, true to the forward-thinking vision and spirit of eTown, all of the community’s neighborhoods will be named after renowned inventors and innovators.



Now open at eTown, Marconi features newly constructed homes by David Weekley Homes. This gated community offers homes with a range of modern coastal, craftsman and farmhouse elevations, starting in the Low $500s. 


Toll Brothers features single-family new homes starting in the Mid $400s and villas from the Mid $300's in Edison at eTown. This gated community will feature one- and two-story home designs with new architecture ranging from 1,500 to more than 4,000 square feet. Edison at eTown is now open.

Del Webb

An age-restricted, 55-plus community, Del Webb eTown offers homes starting in the Mid $300s. The gated neighborhood will feature five acres of exclusive amenities, including an 13,000-square-foot private clubhouse, event lawn, resort-style pool and spa, state-of-the-art fitness center, multipurpose rooms, and pickleball and tennis courts. The community will also have an onsite lifestyle director, meaning there’s always something to do. Del Webb at eTown is now open. 


Providence Homesrecognized as one of the most energy-efficient builders in America, will introduce Zero Energy Ready Homes™ in Kettering. While all homes at eTown will feature various energy-efficient features and technologies, Kettering is the only neighborhood offering with the US Department of Energy (DOE) Zero Energy Ready Home™ label, which are deemed to be so energy efficient, all or most annual energy consumption can be offset with renewable energy. Now open, new homes start in the Low $400's. New townhomes start in the Low $300's.

David Weekley Homes is building townhomes in Kettering! Kettering will be expanded to include the new gated townhome collection, which will consist of 286 homesites. Construction for the model homes will begin late 2021 and sales are expected to begin in 2022.


Neighborhood by ICI Homes and David Weekley Homes. New homes will range from 1,500 to 2,750 square feet and start in the Mid $400's. Builders in Nobel at eTown are now selling.


Toll Brothers is building townhomes in Newton. Starting from the Mid $400's, The gated townhome community will include a swimming pool and cabana. Toll Brothers is now selling and model-homes are slated to open Winter 2021.


Construction of eTown’s luxury apartment community started Late Spring 2019. The neighborhood, located at eTown’s southernmost point, is now open. 


The Future of eTown

The future of eTown begins now: Prospective buyers can contact the builders directly to learn more about new home-building opportunities.

In addition, The PARC Group is offering the eTown Certified Agent program, giving real estate agents exclusive access to models and community updates before they’re available to the public. This program, which proved successful in Nocatee, has already received tremendous interest in eTown.

“eTown will be the first of its kind in our area — a relaxed suburban setting with a dynamic urban vibe,” said White.  “We’re creating the ideal place to enjoy a convenient and modern North Florida life, and we look forward to sharing it with those who will call it home.”

For more information about eTown, visit or email To view an interactive map of the eTown community, visit

Topics: David Weekley Homes, Luxury Apartments, Amenities, The PARC Group, ICI Homes, Toll Brothers, Del Webb, Providence Homes, The HUB, Village Center, eTown Jax

Roger O'Steen

Written by Roger O'Steen

Chairman and Senior Partner of The PARC Group