eTown Blog

The PARC Group Unveils eTown Vision

Mar 01, 2019 / by The eTown Marketing Team

Last Updated: June 12, 2024

From the multi-award-winning master developer of Nocatee comes another innovative master-planned community, this time in Jacksonville’s Southside.

The highly anticipated smart-living community features new single-family homes, apartments, retail and world-class amenities. The Welcome Center and several neighborhoods are now open.

Centrally located off State Road 9B and Interstate 295, and just 3 miles from St. Johns Town Center, eTown is built upon four core principles: community, technology, convenience, and sustainability.

In addition to providing some of the only new-construction homes in the area, eTown will also feature smart-home technology, zero energy ready homes, eco-friendly features, community-oriented amenities, a pedestrian and electric car-friendly trail, and convenient access to neighborhood services.

In addition, breath-taking natural features will span the entire community, with 50 percent of eTown’s acreage remaining undeveloped to preserve much of the area’s signature longleaf pine habitat. The vision for the community is to strike a balance between convenient development and natural outdoor spaces.

“eTown is a one-of-a-kind community and a complete rethink of Jacksonville living,” said Roger O’Steen, Chairman and Founder of The PARC Group, the master developers of eTown and award-winning Nocatee. “From state-of-the-art homes, multi-purpose trails, resort-style amenities, and cafes and shops just a golf cart ride away, eTown offers a fresh approach to the modern lifestyle.”

The Exchange

At the heart of eTown is its Village Center called The Exchange. This quaint, walkable town center will be home to retail shops, restaurants and neighborhood services, as well as “the “Hub”, the eTown Welcome Center.  The Hub features a gourmet café, traditional and co-working spaces, and evening gathering spaces with outdoor seating.


  The Hub is now open, with The Village Center retail opening being announced at a later date.

“In addition to having all the essentials for daily life located conveniently within eTown, residents will benefit from the community’s central location. The St. Johns Town Center, University of North Florida and the region’s fastest growing employment centers are right around the corner,” said Mike White, The PARC Group’s Director of Planning and Development. “eTown is also close to some of the region’s best beaches, hospitals, schools and entertainment.”

Recharge - Amenity Center

eTown’s 5-acre amenity area, Recharge, blends recreation with nature in perfect harmony. The community’s amenities, available exclusively to qualified eTown residents, will include a resort-style pool, including zero entry and an adjoining three-lane lap pool, a high-tech fitness center with an outdoor yoga lawn, a rooftop patio, kids playground, event lawn, and a lake-side dog park.

Recharge is now open!



eTown will feature several unique neighborhoods all centered on modern living, sustainability and smart technology. Plus, true to the forward-thinking vision and spirit of eTown, all of the community’s neighborhoods will be named after renowned inventors and innovators.



Marconi features newly constructed homes by David Weekley Homes and ICI Homes. This gated community offers homes with a range of modern coastal, craftsman and farmhouse elevations. SOLD OUT.


Toll Brothers features single-family new homes starting in the High $500s and villas from the Mid $400's in Edison at eTown. This gated community will feature one- and two-story home designs with new architecture ranging from 1,800 to more than 2,600 square feet. Edison at eTown is now open.

Del Webb

An age-restricted, 55-plus community, Del Webb eTown offers homes starting in the High $300s. The gated neighborhood will feature five acres of exclusive amenities, including an 13,000-square-foot private clubhouse, event lawn, resort-style pool and spa, state-of-the-art fitness center, multipurpose rooms, and pickleball and tennis courts. The community will also have an onsite lifestyle director, meaning there’s always something to do. Del Webb at eTown is now open. 


David Weekley Homes is building townhomes in Kettering! Kettering will be expanded to include the new gated townhome collection, which will consist of 286 homesites. New townhomes start in the Mid $300's. New villas start in the Mid $400's. Now selling!


Neighborhood by ICI Homes and David Weekley Homes. SOLD OUT.


Toll Brothers is building townhomes in Newton. Starting from the Low $400's, The gated townhome community will include a swimming pool and cabana. Toll Brothers is now selling and model-homes are now open!


Granville at eTown will be a new gated single family home neighborhood of 97 homesites by David Weekley. The neighborhood is adjacent to shopping and dining opportunities in eTown's emerging Exchange area. This will be the final neighborhood in the Cypress Bluff CDD with access to eTown’s exclusive five-acre amenity center, Recharge. New homes start in the Mid $400's. Now Selling!


Menlo: Construction of eTown’s luxury apartment community started Late Spring 2019. The neighborhood, located at eTown’s southernmost point, is now open. 

Volta: A second apartment community by Catalyst Development will offer approximately 337 apartments with one-, two- and three-bedroom options and plans to complete construction in early 2023.

Olea eTown: RangeWater plans to break ground Spring 2022 on Olea eTown. The 192-unit, age-targeted community will have one-, two- and three-bedroom apartment homes. The new community will be spread among three buildings with socially inspired amenities, including a dog park and open greenspace. Olea eTown is being designed for those 55 and older who desire an active adult living environment. Anticipated to open in Early 2024.

The Future of eTown

The future of eTown begins now: Prospective buyers can contact the builders directly to learn more about new home-building opportunities.

In addition, The PARC Group is offering the eTown Certified Agent program, giving real estate agents exclusive access to models and community updates before they’re available to the public. This program, which proved successful in Nocatee, has already received tremendous interest in eTown.

“eTown will be the first of its kind in our area — a relaxed suburban setting with a dynamic urban vibe,” said White.  “We’re creating the ideal place to enjoy a convenient and modern North Florida life, and we look forward to sharing it with those who will call it home.”

For more information about eTown, visit or email To view an interactive map of the eTown community, visit

Topics: David Weekley Homes, Luxury Apartments, Amenities, The PARC Group, ICI Homes, Toll Brothers, Del Webb, Providence Homes, The HUB, Village Center, eTown Jax