Last Updated: March 9, 2026

From the multi-award-winning master developer of Nocatee comes another innovative master-planned community, this time in Jacksonville’s Southside.

The highly anticipated smart-living community features new single-family homes, apartments, retail and world-class amenities. 

Centrally located off State Road 9B and Interstate 295, and just 3 miles from St. Johns Town Center, eTown is built upon four core principles: community, technology, convenience, and sustainability.

In addition to providing some of the only new-construction homes in the area, eTown also features smart-home technology, zero energy ready homes, eco-friendly features, community-oriented amenities, a pedestrian and electric car-friendly trail, and convenient access to neighborhood services.

In addition, breath-taking natural features span the entire community, with 50 percent of eTown’s acreage remaining undeveloped to preserve much of the area’s signature longleaf pine habitat. The vision for the community is to strike a balance between convenient development and natural outdoor spaces.

“eTown is a one-of-a-kind community and a complete rethink of Jacksonville living,” said Roger O’Steen, Chairman and Founder of The PARC Group, the master developers of eTown and award-winning Nocatee. “From state-of-the-art homes, multi-purpose trails, resort-style amenities, and cafes and shops just a golf cart ride away, eTown offers a fresh approach to the modern lifestyle.”

The Exchange

At the heart of eTown is its Village Center called The Exchange. This quaint, walkable town center is home to retail shops, restaurants and neighborhood services. Over a dozen businesses have been announced for The Exchange and ten are now open.

Retailers in The Exchange are now open. CLICK HERE to view the business directory.

“In addition to having all the essentials for daily life located conveniently within eTown, residents will benefit from the community’s central location. The St. Johns Town Center, University of North Florida and the region’s fastest growing employment centers are right around the corner,” said Mike White, The PARC Group’s Director of Planning and Development. “eTown is also close to some of the region’s best beaches, hospitals, schools and entertainment.”

Recharge - Amenity Center

eTown’s 5-acre amenity area, Recharge, blends recreation with nature in perfect harmony. The community’s amenities, available exclusively to qualified eTown residents, includes a resort-style pool, with zero entry and an adjoining three-lane lap pool, a high-tech fitness center with an outdoor yoga lawn, a rooftop patio, kids playground, event lawn, and a lake-side dog park. Recharge is open for resident use. Learn more HERE.

Schedule a tour today by calling 904-692-7519!

Neighborhoods

eTown features several unique neighborhoods all centered on modern living, sustainability and smart technology. Plus, true to the forward-thinking vision and spirit of eTown, all of the community’s neighborhoods are named after renowned inventors and innovators.

Marconi

Gated Single-Family Homes by ICI Homes and David Weekley Homes. SOLD OUT.

Edison

Gated Single-Family Homes and Villas by Toll Brothers. SOLD OUT.

Del Webb

Gated Active-Adult (55+) Community by Pulte Homes. SOLD OUT.

Kettering

David Weekley Homes is building townhomes and villas in Kettering! Kettering has been expanded to include the new gated townhome and villa collection, which consists of 286 homesites. New townhomes start in the High $300's. New villas start in the High $400's. Now selling!

Nobel

Gated Single-Family Homes by ICI Homes and David Weekley Homes. SOLD OUT.

Newton

Gated Luxury Townhomes by Toll Brothers. SOLD OUT.

Granville

Gated Single-Family Homes by David Weekley Homes. SOLD OUT.

Apartments

Volta: A second apartment community by Catalyst Development offers approximately 337 apartments with one-, two- and three-bedroom options. Now leasing!

Olea eTown: Olea eTown boasts an impressive selection of pet-friendly one, two, and three-bedroom apartments, each offering spacious walk-in closets, large balconies, and thoughtfully crafted living areas. Smart home technology is integrated throughout each apartment home for convenience and efficiency, adding a modern touch to your daily living.

Cottage Street: Cottage Street, the luxury multi-family community features 229 units of best-in-class, for-rent homes, comprised of single-unit cottages and townhomes, ranging from 685 square feet to 1,478 square feet. Each unit features private fenced-in backyards, and luxury finishes. Townhomes are available with a direct-entry attached garage. Now leasing!

The Future of eTown

The future of eTown begins now: Prospective buyers can contact the builders directly to learn more about new home-building opportunities.

In addition, The PARC Group is offering the eTown Certified Agent program, giving real estate agents exclusive access to models and community updates before they’re available to the public. This program, which proved successful in Nocatee, has already received tremendous interest in eTown.

“eTown will be the first of its kind in our area — a relaxed suburban setting with a dynamic urban vibe,” said White.  “We’re creating the ideal place to enjoy a convenient and modern North Florida life, and we look forward to sharing it with those who will call it home.”

For more information about eTown, visit etownjax.com or email thehub@etownjax.com. To view an interactive map of the eTown community, visit www.discoveretown.com.